About Social Media Marketing: The CommunitySherpa Perspective
June 20, 2009 by The CommunitySherpa Team
Filed under Social media marketing tidbits
At CommunitySherpa we have a highly developed perspective on the role of social media in the marketing chain.
We believe that the core of a powerful social media program is Content. The development of targeted content that is consistent with your Brand Story, which is distributed through social media platforms that align with your customers and prospects preferences, will generate measurable results in your business performance.
Social media marketing requires expertise and management, and at CommunitySherpa our mission is to do the heavy lifting associated with building content and managing communities. This work doesn’t remove your marketing team from the process: it enhances your resources and focuses your team on the work of identifying and engaging high-quality prospects and your existing customers.
Our Chairman & CEO, Dan McCarthy, has been an early adopter of social media in marketing. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.
To better understand our approach to social media marketing and to gain additional perspective, you may want to read the following of Dan’s posts:
Migrating a brand strategy from marketing to content: A case study
My two principals of social media marketing
Online content isn’t just consumed…it can be transformed
An organizational shift to social media: Project Massive Network
Social media can be a marketing platform: It starts with brand evangelism
CommunitySherpa: The Deliverables
June 20, 2009 by The CommunitySherpa Team
Filed under CommunitySherpa information, How CommunitySherpa works
CommunitySherpa provides the following services for an affordable, fixed monthly fee:
Content Management
Hosting and maintenance of an individual blog for your community, or a network of blogs for the communities in your portfolio;
- Ongoing content creation and management
- Relevant local and lifestyle content targeted to your residents
- Community news and information
- Photographs of community events and residents
- Interactive content
- Information about special renewal and referral incentives
- Interactive Community bulletin board
Social Network Development Maintenance
- Creation of social identities for your community or portfolio on Facebook and Twitter
- Development and publishing of content for your social identities
- Recruiting and development of your social network connections among your residents and prospects
- Monitoring of your social network activity for problematic or sensitive issues and dialogue
Internet Tool Development Search Engine Optimization
- Periodic enhancement and upgrade of social media tools, such as blog platforms, interactive widgets, etc.
- Analysis and refinement of Search Engine Optimization performance of your Community blog in search engines such as Google in order to increase traffic and raise Community profile.
Reporting & Analytics
Monthly reporting and analysis will include:
- Measure how many members of your network interacted with your program
- Report on traffic and leads
- Measure referral activity
- Measure retention among residents who are network participants vs. non-participants.
