About Social Media Marketing: The CommunitySherpa Perspective

At CommunitySherpa we have a highly developed perspective on the role of social media in the marketing chain.

We believe that the core of a powerful social media program is Content. The development of targeted content that is consistent with your Brand Story, which is distributed through social media platforms that align with your customers and prospects preferences, will generate measurable results in your business performance.

Social media marketing requires expertise and management, and at CommunitySherpa our mission is to do the heavy lifting associated with building content and managing communities. This work doesn’t remove your marketing team from the process: it enhances your resources and focuses your team on the work of identifying and engaging high-quality prospects and your existing customers.

Our Chairman & CEO, Dan McCarthy, has been an early adopter of social media in marketing. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read the following of Dan’s posts:

Migrating a brand strategy from marketing to content: A case study

My two principals of social media marketing

Online content isn’t just consumed…it can be transformed

An organizational shift to social media: Project Massive Network

Social media can be a marketing platform: It starts with brand evangelism

Social Media and the Multi-Family Industry: Some Starting Points

In order to learn about the use of social media in the multi-family industry, here are some good starting points:

Information Resources

Multi-Family Insiders http://www.multifamilyinsiders.com/
Groundswell http://www.forrester.com/Groundswell/profile_tool.html
Forrester Research http://www.forrester.com

M Brewer group http://mbrewergroup.com/

NAA Blog http://www.naahq.org/blog/default.aspx

Early Adopters of Social Media Marketing

Urbane Apartments http://www.urbaneapts.com

Bell Partners http://www.facebook.com/pages/Greensboro-NC/Bell-Partners/6481169882

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