CommunitySherpa: The Deliverables
June 20, 2009 by The CommunitySherpa Team
Filed under CommunitySherpa information, How CommunitySherpa works
CommunitySherpa provides the following services for an affordable, fixed monthly fee:
Content Management
Hosting and maintenance of an individual blog for your community, or a network of blogs for the communities in your portfolio;
- Ongoing content creation and management
- Relevant local and lifestyle content targeted to your residents
- Community news and information
- Photographs of community events and residents
- Interactive content
- Information about special renewal and referral incentives
- Interactive Community bulletin board
Social Network Development Maintenance
- Creation of social identities for your community or portfolio on Facebook and Twitter
- Development and publishing of content for your social identities
- Recruiting and development of your social network connections among your residents and prospects
- Monitoring of your social network activity for problematic or sensitive issues and dialogue
Internet Tool Development Search Engine Optimization
- Periodic enhancement and upgrade of social media tools, such as blog platforms, interactive widgets, etc.
- Analysis and refinement of Search Engine Optimization performance of your Community blog in search engines such as Google in order to increase traffic and raise Community profile.
Reporting & Analytics
Monthly reporting and analysis will include:
- Measure how many members of your network interacted with your program
- Report on traffic and leads
- Measure referral activity
- Measure retention among residents who are network participants vs. non-participants.
How to Get Your Community Started on CommunitySherpa
June 20, 2009 by The CommunitySherpa Team
Filed under CommunitySherpa information, How CommunitySherpa works
Getting started on CommunitySherpa is easy.
We offer three types of Client Engagement:
Property-Management Company Program
Each program offers the development and execution of a full-service social media marketing program. The differences between the programs relate to the degree of customization and content-sharing that is available to multiple communities.
In addition, the per-community cost of maintaining and managing the CommunitySherpa program is lower on for the Property-Management and Custom programs.
Here are some details:
Community Program
The Single Community program with CommunitySherpa is available for any multi-family community, regardless of size or location. For a low set-up fee and fixed monthly maintenance fee, your community will get a turn key social media program.
As a single Community, you will be able to select from four pre-designed CommunitySherpa blog templates. The CommunitySherpa Operations team will custom design a header, a “Living at Your Community” marketing page and a “About Your Community” web page as part of your basic package. (You have the option of providing your own pre-designed pages, if you desire.) You will receive the base functionality for your Blog platform, including a Community Bulletin board, Photo Gallery and Interactive polls.
Upon completion of your initial Account interview, you will receive a customized social media marketing program for your community.
Pricing:
The monthly maintenance fee for the Community Program is $350 per month. The set up fee is $499.
The base program lasts for 1 year. The maintenance fee is paid monthly; the set-up fee is billed upon receipt of your contract.
Property-Management Company Program
The Property-Management Company program is available for a minimum of 25 community installations.
With the Property-Management program, you are able to customize the basic template and design of your Community Blogs to conform to your company branding guidelines. In addition, each Community Blog will have a custom-designed header, a “Living at Your Community” marketing page and an “About Your Community” web page. (You have the option of providing these components yourself, if you desire.)
As a Company client, you will have the opportunity to customize the functionality of your blog. Your Account Manager will detail the various functions that can be added into your blog, including interactivity with your residents, enhanced photo galleries, integration with your social network platforms and video.
As a Company client, you will have a central marketing resource at your company who will be the key point of contact for developing the Social Media Marketing plan. In addition, you will appoint a contact person at each Community who will interact with the CommunitySherpa Operations team on a weekly basis in order to supply key content and handle engagement with the users of your program. Each month the central marketing contact at the Company will receive a report detailing the performance of the program.
Pricing:
The maintenance fee for a Company installation with 10 to 24 communities is $300 per month per community. For a company installation with 25 properties or more, the maintenance fee is $250 per month per community. The set-up fee for each community is $499.
The program lasts for 1 year. The maintenance fee is paid monthly. 50% of the set-up fee is billed upon receipt of your contract; the remaining 50% is billed after 30 days.
Custom Program
The Custom CommunitySherpa program allows for the maximum amount of customization for your social media marketing program.
After an initial marketing strategy consultation, the CommunitySherpa Social Marketing team will develop a proposal for your company’s social media marketing presence.
With this program, you will be able to fully customize the look and functionality of each individual Community blog and social networking identities. You will have the ability to create a custom social network for your entire portfolio or different sub-segments of your portfolio.
The minimum commitment of Communities for a custom program is 25.
Pricing will be developed upon request.
For more information, contact:
Judy Bellack
Executive Director, CommunitySherpa
561-487-1455
jbellack@apartmentfinder.com
Note: Pricing is subject to change at any time. All clients will be protected with their pricing structure for 1 year from the date of any pricing changed, subject to continuation of a signed contract.
