Getting Started
Getting started on CommunitySherpa is easy.
We offer three types of Client Engagement:
Property-Management Company Program
Each program offers the development and execution of a full-service social media marketing program. The differences between the programs relate to the degree of customization and content-sharing that is available to multiple communities.
In addition, the per-community cost of maintaining and managing the CommunitySherpa program is lower for the Property-Management and Custom programs.
Here are some details:
The Single Community program with CommunitySherpa is available for any multi-family community, regardless of size or location. For a low set-up fee and fixed monthly maintenance fee, your community will get a turn-key social media program.
As a single Community, you will be able to select from four pre-designed CommunitySherpa blog templates. The CommunitySherpa Operations Team will custom design a header, a “Living at Your Community” marketing page and a “Your Team” web page as part of your basic package. (You may submit your pre-designed pages, if you desire.) You will receive the base functionality for your Blog platform, including a Community Bulletin board, Photo Gallery and Interactive polls.
Upon completion of your initial Account interview, you will receive a customized social media marketing program for your community.
Pricing:
The monthly maintenance fee for the one-year base program is $350; fulfillment begins on the contract start date, and the customer is guaranteed that the full program will be up and running within 45 days. The program continues for 13 months from the contract start date.
The Property-Management Company program is available for a minimum of 25 community installations.
With the Property-Management program, you are able to customize the basic template and design of your Community Blogs to conform to your company branding guidelines. In addition, each Community Blog will have a custom-designed header, a “Living at Your Community” marketing page and a “Your Team” web page. (You may submit pre-designed pages for these elements, if you desire.)
As a Company client, you will have the opportunity to customize the functionality of your blog. Your Account Manager will detail the various functions that can be added into your blog, including interactivity with your residents, enhanced photo galleries, integration with your social network platforms and video.
As a Company client, you will have a central marketing resource at your company, who will be the key point of contact for developing the Social Media Marketing plan. In addition, you will appoint a contact person at each Community who will interact with the CommunitySherpa Operations Team on a weekly basis in order to supply key content and handle engagement with the users of your program. Each month, the central marketing contact at the Company will receive a report detailing the performance of the program.
Pricing:
The monthly maintenance fee for the one-year base program is $325 for 10-24 communities, and $300 for 25 or more communities; fulfillment begins on the contract start date, and the customer is guaranteed that the full program will be up and running within 45 days. The program continues for 13 months from the contract start date.
The Custom CommunitySherpa program allows for the maximum amount of customization for your social media marketing program.
After an initial marketing strategy consultation, the CommunitySherpa Social Marketing team will develop a proposal for your company’s social media marketing presence.
With this program, you will be able to fully customize the look and functionality of each individual Community blog and social networking identity. You will have the ability to create a custom social network for your entire portfolio or different sub-segments of your portfolio.
The minimum commitment of Communities for a custom program is 25.
Pricing will be developed upon request.
For more information, contact:
Judy Bellack
Executive Director, CommunitySherpa
561-487-1455
jbellack@apartmentfinder.com
