Why is the name of this service “CommunitySherpa”?
Filed under CommunitySherpa information
What does the name CommunitySherpa mean?
Community is a familiar term in the multi-family industry: it most commonly refers to the investment-grade stock of buildings that are managed by property management companies and occupied by 
rental residents.
A community, of course, is much more. It is a group of people who have a set of common interests, common goals and common experiences. It is in communities that each of us can find our most enriching and rewarding experiences.
In the modern era, with the demands of work and family and the recourse of personal technology to find entertainment and distraction, our experience of community has changed, often to the detriment of deep and rich personal experiences.
The development of social media tools and platforms has given us an easy and exciting way to redefine how we connect to communities, bringing the power of connections back into our lives.
This evolution creates a new way for the multi-family industry to think about internet marketing. But it doesn’t come without its risks and challenges.
That is the relevance of the second part of our name: Sherpa.
The Sherpa are a traditionally Buddhist people of Tibetan descent who live in Nepal on the southern slops of the Himalaya Mountains.
Over time, the term Sherpa has become associated with certain men among these people who are employed as guides for mountaineering expeditions, particularly Mt. Everest. They are highly regarded as elite mountaineers and experts in their local terrain.
No one would think of scaling Mt. Everest without a Sherpa as their guide. The Sherpa will carry the heavy packs, guide the expedition around treacherous patches. The Sherpas ensure that the trip is safe and rewarding.
Here’s one traveler’s observations about the Sherpa:
That is our goal with CommunitySherpa: to help you benefit from the impact of social media marketing while minimizing the discomfort and risk.
